Businesses can be a powerful force in health advocacy in their communities. Jim Weiss, CEO and Founder of Real Chemistry, breaks down how to effectively mobilize different population groups. The formula is simple: listen, get them answers, and let them make their own choices.
Real Chemistry has partnered with the Ad Council and Black Coalition Against COVID to amplify messages and drive vaccine initiatives among healthcare professionals and communities at large, with a specific focus on the Black community. In the UK and EU, its work with The Vaccine Confidence Project continues and further exploration of supporting efforts of the WHO.Our core work is focused on ongoing analytics and insights to help understand the barriers to vaccine uptake from behavioral, social, and geographical perspectives.Real Chemistry’s vaccine confidence materials (videos, infographic, research) are located here.