THE VANGUARD VACCINATION PROJECT

Your tools for ending the pandemic

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A CEO explains why businesses must be involved in ending the pandemic

Solving for:

  • Workplace mandates 

  • Employee engagement

  • CEO leadership

A firm belief that "we all deserve to live and work in a vaccinated environment," led John Moore to mandate vaccination for residents and staff of Atria Senior Living. Getting there required both courage and strategic communication, especially to younger employees, "who just don't have the muscle...

Chris Kocher

Survivors are candid about how leaders should show support

Solving for:

  • Ethics

  • Underserved

  • Misinformation

The 600,000+ COVID deaths in the US have impacted the lives of countless family members. By understanding the needs of these survivors, and responding to them, employers can make a big difference. Chris Kocher, Executive Director, COVID Survivors for Change, introduces us to two women...

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A community leader explains how organizations should reach Hispanic communities

Solving for:

  • Overcoming cultural barriers 

  • Communicating

  • Access to info

Hispanic people make up about 20% of the US workforce, and yet they are being vaccinated for COVID at a rate far lower than other Americans. Their rate of disease and death from COVID is disproportionately high. Dr. Felix L. Nuñez, board president of the...

Casey Albertson.jpg

Psychographics have an important impact on how you campaign for vaccination acceptance

Solving for:

  • Understanding communities

  • Communicating

  • Psychometrics

Understanding your audience, and using language that resonates with them, is important in any communication -- and critical when it comes to vaccination. Psychographics expert Casey Albertson of PatientBond, demonstrates how to motivate behavior, from...

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Simple messages that can be highly affective in reaching underserved communities

Solving for:

  • Understanding communities

  • Overcoming cultural barriers

  • Mobilizing grassroots

Vaccination resistance and hesitancy are critical barriers to overcoming COVID. The Center for Sustainable Health Care, has created a powerful communications toolkit, designed to motivate vaccination especially in underserved populations. Dr. Laura Lee Hall presents these...

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How leaders can help reach Black communities

Solving for:

  • Understanding communities

  • Overcoming cultural barriers

  • Communicating

Covid has taken a terrible toll on minority communities, and brought the issue of health disparities into sharp focus. Gary Puckrein of The National Minority Health Forum says that data analytics, down to the zip code level, can help address the discrepancies.

Heidi Larson

How anthropology can help leaders combat vaccine hesitancy

Solving for:

  • Overcoming cultural barriers

  • Misinformation

  • Employee engagement

Who hasn't heard sinister rumors about COVID? Not just the origin of the disease, but the alleged dangers of vaccination from government control to sterilization. Business leaders need their workforce vaccinated and back in the office or in front of customers. Rumor-fueled resistance to vaccination presents...

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A leading ethicist considers the implications behind campaigns

Solving for:

  • Ethics

  • CEO & C-Suite leadership

  • Workplace mandates

C-suite leaders are grappling with previously unimaginable legal, ethical and practical issues when considering mandatory vaccination. Renowned ethicist Dr. Art Caplan, describes some of the landmines that leaders need to consider. Originally taped for an audience of Chief Legal Officers and...

Jim Weiss

Calling all leaders. We need your help!
 

Solving for:

  • Employee engagement

  • CEO & C-Suite leadership

  • Communicating

Businesses can be a powerful force in health advocacy in their communities. Jim Weiss, CEO and Founder of Real Chemistry, breaks down how to effectively mobilize different population groups. The formula is simple: listen, get them answers, and let them make their own choices.

Additional Resources

Additional Resources
 

Additional resources from:

  • Ad Council

  • Intellus

  • NFID

  • Pandemic Action Network

  • Newristics

  • The Societal Experts Action Network

  • Vaccinate 4 Love

  • LexisNexis

For more resources and assistance in planning your campaign, please contact us below.