THE VANGUARD VACCINATION PROJECT
Your tools for ending the pandemic
A CEO explains why businesses must be involved in ending the pandemic
Solving for:
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Workplace mandates
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Employee engagement
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CEO leadership
A firm belief that "we all deserve to live and work in a vaccinated environment," led John Moore to mandate vaccination for residents and staff of Atria Senior Living. Getting there required both courage and strategic communication, especially to younger employees, "who just don't have the muscle...
Survivors are candid about how leaders should show support
Solving for:
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Ethics
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Underserved
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Misinformation
The 600,000+ COVID deaths in the US have impacted the lives of countless family members. By understanding the needs of these survivors, and responding to them, employers can make a big difference. Chris Kocher, Executive Director, COVID Survivors for Change, introduces us to two women...
A community leader explains how organizations should reach Hispanic communities
Solving for:
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Overcoming cultural barriers
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Communicating
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Access to info
Hispanic people make up about 20% of the US workforce, and yet they are being vaccinated for COVID at a rate far lower than other Americans. Their rate of disease and death from COVID is disproportionately high. Dr. Felix L. Nuñez, board president of the...
Psychographics have an important impact on how you campaign for vaccination acceptance
Solving for:
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Understanding communities
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Communicating
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Psychometrics
Understanding your audience, and using language that resonates with them, is important in any communication -- and critical when it comes to vaccination. Psychographics expert Casey Albertson of PatientBond, demonstrates how to motivate behavior, from...
Simple messages that can be highly affective in reaching underserved communities
Solving for:
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Understanding communities
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Overcoming cultural barriers
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Mobilizing grassroots
Vaccination resistance and hesitancy are critical barriers to overcoming COVID. The Center for Sustainable Health Care, has created a powerful communications toolkit, designed to motivate vaccination especially in underserved populations. Dr. Laura Lee Hall presents these...
How leaders can help reach Black communities
Solving for:
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Understanding communities
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Overcoming cultural barriers
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Communicating
Covid has taken a terrible toll on minority communities, and brought the issue of health disparities into sharp focus. Gary Puckrein of The National Minority Health Forum says that data analytics, down to the zip code level, can help address the discrepancies.
How anthropology can help leaders combat vaccine hesitancy
Solving for:
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Overcoming cultural barriers
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Misinformation
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Employee engagement
Who hasn't heard sinister rumors about COVID? Not just the origin of the disease, but the alleged dangers of vaccination from government control to sterilization. Business leaders need their workforce vaccinated and back in the office or in front of customers. Rumor-fueled resistance to vaccination presents...
A leading ethicist considers the implications behind campaigns
Solving for:
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Ethics
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CEO & C-Suite leadership
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Workplace mandates
C-suite leaders are grappling with previously unimaginable legal, ethical and practical issues when considering mandatory vaccination. Renowned ethicist Dr. Art Caplan, describes some of the landmines that leaders need to consider. Originally taped for an audience of Chief Legal Officers and...
Calling all leaders. We need your help!
Solving for:
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Employee engagement
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CEO & C-Suite leadership
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Communicating
Businesses can be a powerful force in health advocacy in their communities. Jim Weiss, CEO and Founder of Real Chemistry, breaks down how to effectively mobilize different population groups. The formula is simple: listen, get them answers, and let them make their own choices.
Special thanks to Atria Senior Living for their support of the Vanguard Vaccination Project.
